Marketing production and campaign reporting

The challenge

Marketing teams spend time adapting the same brief for different channels, checking wording against brand guidelines, and assembling reports from separate platform exports.

The workflow

An approved campaign brief is converted into channel specific drafts, such as email copy, social posts, and landing page text. Each draft is checked against supplied brand guidance, required details, and approved claims.

Performance exports are then consolidated into a report showing results, missing data, and questions for the next campaign review.

1. Approve brief
2. Draft and review
3. Publish and measure

Keep an offer consistent across every draft

For example, a team is promoting a workshop through email, social posts, and a landing page. The approved brief supplies the date, price, registration link, audience, and permitted claims. The workflow creates drafts in each format and checks those shared details against the brief.

If the workshop date changes, it identifies every affected draft for revision. Approved versions stay separate from work in progress. After publication, a report compares registrations and spend for the same date range, with missing platform data clearly marked.

Human review

The marketing owner approves claims, creative work, and publication.

How to measure improvement

Track production time, revision rounds, and reporting effort. Campaign performance is assessed separately from time saved through automation.