SPECIALISED AGENTS / WORKFLOW GUIDE
Marketing campaign planning and optimisation
Coordinate research, creative production, launch preparation, and reporting
How the agents work together
The workflow turns a campaign objective into a structured brief. Research informs messaging, a production agent creates channel specific drafts, and a review agent checks claims and brand consistency. After launch, a reporting agent analyses validated campaign data and proposes changes for the next cycle.
- Brief analysis
- Audience research
- Content production
- Brand review
- Performance analysis
Learn why an ad attracts the wrong enquiries
Suppose a business runs an ad for an automation service but receives mostly enquiries about training. The reporting agent compares the ad copy, creative, and audience settings with the team’s notes on those conversations. It proposes a test that makes the service clearer, such as replacing a broad AI headline with a specific business problem.
The creative agent prepares the revised version for approval. After it runs, the reporting agent compares cost per qualified enquiry over the agreed review period. The team can keep or reverse the change; a higher click count alone does not justify more spending.
Where people approve decisions
Published content, audience targeting, advertising spend, and campaign changes.
How to measure improvement
Track production lead time, review rounds, reporting effort, and campaign performance separately.